A. Preparation: The Five Factors

If you are thinking about selling your home, there are five (5) main factors to take into consideration, prior to putting your home on the market, in order to effectively sell your home. The following procedures will quickly sell your home and net you a higher profit:

1. The Price

The selling price determines the amount of time your home will stay on the market and the number of prospects that will view it. Our goal is to get your home SOLD - - for top dollar!

Competition

Your home will be competing for attention against other homes in and around your neighborhood. To arrive at a selling Price that is competitive, we must see what buyers have been willing to pay for other homes in the area. A CMA (Comparative Market Analysis) will show such stats and allow us to set a fair price range .

It is very important that your Home is priced right from the start. If the selling price is above the Fair Market Value (FMV), you will allow your competition to sell before you do!

2. Condition

Curb appeal is essential and will prompt buyers to stop, look and buy! Set the “stage” for your home. Remove outdoor debris, trim the hedges, de-clutter the garage and, more importantly, the interior of the home. Fresh coats of paint, new carpeting, appliances and/or light fixtures only increase your chances of a prospective buyer taking a keen interest in your home. Worried about the cost of such “fixer-uppers”? Trust us , taking the time to spend a few extra dollars is well worth the investment - - don't allow potential buyers to low-ball you because of these minor issues!

Sale Statistics

An average Home in Georgia takes about 90 days to sell. Within the first 30 days you will receive serious inquiries from buyers. During the next 45-60 days, the number of inquires will decrease, until the listing expires or the Home is Sold. The reason most homes don't sell quickly: a buyer's first impression of how well the house shows!

3. Location

Location, location, location is becoming obsolete in the buying process. If a home is desirable and priced right, it will sell regardless of where it's located. Most homebuyers consider a neighborhood's proximity to malls, schools, community amenities, and the like, so the overall location is simply about convenience!

4. Seller Financing

The most common seller financing is the Lease/Purchase Option. This option is quite appealing to first-time homebuyers who seek to either save a little more for a down payment or are credit challenged. Offering a lease/purchase option is an attractive incentive to homebuyers and is widely used by sellers today.

5. Buyer Incentives

The following are a few Buyer Incentives often used by motivated sellers to increase marketing exposure for a quicker home sale:

•  Paid Closing Costs
•  Carpet Allowance
•  Home Warranty
•  Agent Bonus
•  Repair Allowance